![]() ![]() Nor will we just wait around until they get better. We did not set a new record for iPhone sales in Q1, however, due to a number of factors - some macroeconomic, and some specific to Apple and the smartphone industry.Įxternal forces may push us around a bit, but we are not going to use them as an excuse. These are, without a doubt, the best iPhones we’ve ever made. We are tremendously proud of the innovations we’re delivering to our customers with iPhone XR, iPhone XS and iPhone XS Max. Our worldwide installed base of active devices also hit a new all-time high, reflecting the loyalty of our customers and their appreciation for the work you do. We expect to set all-time revenue records in key markets including the US, Canada and Mexico, Western European countries including Germany and Italy, and countries across the Asia-Pacific region like Korea and Vietnam. ![]() and Canada set new Christmas Day records. iPad revenue grew double-digits over the year-ago quarter, and iPhone activations in the U.S. While we are disappointed to be falling short of our quarterly revenue goal, our fiscal first quarter was also a record setter for revenue from Services, Wearables and the Mac. As you will see, our revenue shortfall in Q1 is from iPhone, primarily in Greater China. This afternoon we issued a letter to Apple investors explaining that we are revising our financial guidance for the holiday quarter. Happy New Year - I hope everyone was able to rest and enjoy time with loved ones over the holidays. Here’s Tim Cook’s memo in its entirety, as obtained by Bloomberg: He issued a memo to employees ahead of a big meeting set to be held on Thursday, during which Cook’s message is expected to me more of the same. Internally, Cook also sought to ease tensions among Apple’s many employees around the world following Wednesday’s news. Apple shares were trading down more than 9% in Thursday’s pre-market session.Īpple CEO Tim Cook issued a public letter alongside the company’s revised guidance, seeking to put things in perspective and assure investors that this is merely a speed bump rather than a brick wall. That’s an on-year decline of nearly 5%, so investors are obviously not happy. We’ll continue to measure our contributions in the lives we change, the connections we foster, and the work we do to leave the world a better place.According to the revised guidance the company issued on Wednesday afternoon, Apple now expects to report $84 billion in revenue for the fiscal first quarter, down from the $89 billion to $93 billion range Apple initially provided last October. Yesterday we released iOS 15, iPadOS 15, and watchOS 8, and Friday marks the moment when we share some of our incredible new products with the world. We also know that people who leak confidential information do not belong here.Īs we look forward, I want to thank you for all you’ve done to make our products a reality and all you will do to get them into customers’ hands. ![]() We know that the leakers constitute a small number of people. As you know, we do not tolerate disclosures of confidential information, whether it’s product IP or the details of a confidential meeting. I want to reassure you that we are doing everything in our power to identify those who leaked. But they only work if we can trust that the content will stay within Apple. These opportunities to connect as a team are really important. I want you to know that I share your frustration. This comes after a product launch in which most of the details of our announcements were also leaked to the press. I’m writing today because I’ve heard from so many of you were were incredibly frustrated to see the contents of the meeting leak to reporters. It was a good opportunity to reflect on our many accomplishments and to have a discussion about what’s been on your mind. There was much to celebrate, from our remarkable new product line-up to our values driven work around climate change, racial equity, and privacy. It was great to connect with you at the global employee meeting on Friday. The document in question was obtained by The Verge and reads as follows: Now, in a brilliant stroke of irony, a leaked memo from CEO Tim Cook has made its way online, in which the executive says that employees who leak memos do not belong at the company. Shortly after, there was a lot of backlash and the company eventually ended up delaying the initiative altogether. Just last month, a memo from Apple's Software VP Sebastien Marineau-Mes congratulating employees on the iCloud photo scanning for child sexual abuse material (CSAM) leaked online. Memos belonging to big tech companies such as Microsoft, Google, Amazon, and Apple get leaked all the time. ![]()
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